LinkedIn Projects

Posted on Posted in UX
LinkedIn Projects project cover


Understanding the problem

We wanted to fully understand our users and the problems they faced, so we started with competitive research on existing products and services. Next we moved  to user research, sending out screener surveys and conducting in-person interviews to understand how users behaved.

Affinity mapping

We took this user research and extracted key points, clustering them in an affinity map to see common trends and themes. This helped us clarify the problem and decide how to proceed.

LinkedIn Projects - Affinity Map

LinkedIn Projects - Research Charts

Content mapping & object-oriented UX

Before wireframing, we mapped our app’s content onto screens to plan out our design. This is object-oriented UX, a design method that brings object-oriented programming into design by designing ‘objects’ — bundles of information, content, and functionality — streamlining the process of translating design into code.

LinkedIn Projects - Feature Prioritization Chart

Feature ranking

To make sure we could finish the project within the time and resource constarints, we ranked and prioritized features.

LinkedIn Projects - Object-oriented UX


Personas & journey mapping

To keep the user at the forefront, we created personas for our two primary user types and also created a journey map to understand users’ emotional journeys as they used our app via the various touch points.

LinkedIn Projects - Journey Map

LinkedIn Projects - Site Map

LinkedIn Projects - Screens